Achieving competitive advantage and increasing consumer responsiveness are two obstacles that companies continue to struggle with. The current digital age offers companies more opportunities than ever before to use different marketing tools such as Digital Signage to help overcome these challenges.

Digital Signage is making a huge impact on how businesses communicate with their customers. Industry analysis predicts an explosion for Digital Signage usage, both in terms of integrated technology and the impact on the consumer experience. In fact, the number of displays and projectors used in retail signage is expected to grow to 1.4 million in 2010, from 342,000 units in 2005. Thus, is required a platform to showcase Digital Signage technology.

The ‘Digital Signage Expo 2009’ is aimed at this motive.

The show focuses on designs for digital signage, content customization techniques & effectiveness measurement tools for Digital Signage displays.